Struggling to Introduce
Digital Assets to Your Client Portfolios?

3 Steps to Advocate for Crypto Investments at Your Firm

3 Simple Steps to Convince Your Firm to Let You Recommend Crypto to Clients

If you need help to advocate why you should be allowed to offer crypto investments to your clients, let DACFP help. Start with these 3 steps:

Identify the Decision-Makers

Determine the key individuals to engage in a conversation about crypto, such as the head of sales or marketing, the leader of your advisor team, the head of Compliance, or the chair of your IC. This could also include approaching the CEO, COO, or board chair, based on your firm’s structure and dynamics.

Initiate Contact

Reach out to the identified individuals using the most suitable communication method based on their preferences and your existing relationship. This could involve drafting an email, scheduling a zoom call, or extending an invitation for a discussion over lunch.

Connect Them with Ric

Ric Edelman, a well-respected figure in the financial services industry, is exclusively focused on mentoring and educating professionals to help them enhance client acquisition, increase AUM, and achieve greater profitability. Invite your decision-makers to engage in a brief 30-minute phone or zoom call with Ric. This interaction is poised to provide them with valuable insights and perspectives.

How DACFP can partner with you on your firm’s journey into crypto

Yes, it’s a common tale. Many home-office executives lack knowledge about crypto, and they fear that offering crypto could place their firms at risk. Many have an even greater fear that they might lose their job if the firm encounters problems because they said “yes” to crypto.

We can show your firm why it needs to adopt a crypto strategy

Most firms are doing well, thank you very much. Clients are happy, and the firm is enjoying lots of revenue and profits – and many home-office staff see no reason to risk that. It’s the 3Rs of worry: regulation risk, reputation risk, and revenue risk.

What many fail to realize is that their firms are falling behind with where the market is going, and with what clients are expecting. Smart, forward-looking executives see what’s coming and are working now to prepare themselves and their firms for the future – especially since the SEC approved 11 spot bitcoin ETFs in January 2024.

That’s where DACFP comes in. We can show your firm why it needs to adopt a crypto strategy, and we can help them create a strategy that fits your firm’s culture.

For Legal & Compliance: We can show you how to permit advisors to engage in a manner that is completely compliant.

For the Investment Committee: We can show you how to evaluate investment products for potential inclusion in client portfolios, how to construct allocation models, and determine suitability (for FINRA) and best interests (for SEC) standards.

For Sales & Marketing: We can help you train advisors so they are conforming to firm policy while meeting the needs of clients.

DACFP can also provide your firm with the education and training – for home-office staff, advisors, even for your firm’s clients. You can complete our Certified in Blockchain and Digital Assets (CBDA) designation with up to 18 CE Credits, or deploy our White Label training set so your firm can attach its own brand for both internal and external use. Lastly, Ric’s daily podcast The Truth About Your Future is a great educational resource for advisors, attracting thousands of advisors and financial professionals on a weekly basis.

It’s a common tale, sorry to say. Many home-office executives lack knowledge about crypto, and they fear that offering crypto could place their firms at risk. Many have an even greater fear that they might lose their job if the firm encounters problems because they said “yes” to crypto.

We can show your firm why it needs to adopt a crypto strategy

Most firms are doing well, thankyouverymuch. Clients are happy, and the firm is enjoying lots of revenue and profits – and many home-office staff see no reason to risk that. It’s the 3Rs of worry: regulation risk, reputation risk, and revenue risk.

What many fail to realize is that their firms are falling behind with where the market is going, and with what clients are expecting. Smart, forward-looking executives see what’s coming and are working now to prepare themselves and their firms for the future.

That’s where DACFP comes in. We can show your firm why it needs to adopt a crypto strategy, and we can help them create a strategy that fits your firm’s culture – including how to profit and expand your business by hating crypto!

For Legal & Compliance: we can show you how to permit advisors to engage in a manner that is completely compliant.

For the Investment Committee: we can show you how to evaluate investment products for potential inclusion in client portfolios, how to construct allocation models, and determine suitability (for FINRA) and best interests (for SEC) standards.

For Sales & Marketing: we can help you train advisors so they are conforming to firm policy while meeting the needs of clients.

DACFP can also provide your firm with the education and training its personnel need – for home-office staff, advisors, even for your firm’s clients. You can complete our Certificate in Blockchain and Digital Assets program with its 13 CE Credits, or deploy our White Label training set so your firm can attach its own brand for both internal and external use.

Here’s a suggested script for your call or email:

Thank you for all your hard work and the support you’ve given me in my practice. I really appreciate it!

I’ve been getting a lot of calls and emails from clients, and prospects too, about crypto. I’m starting to get concerned that I’m losing business because I can’t effectively meet their expectations.

When I first heard about bitcoin, I thought it was just a passing fad, and it was easy for me to tell clients to stay away. But now we see it everywhere, and I’m getting so many questions about it. So, I’ve been doing a lot of research into this, and I found out about the Digital Assets Council of Financial Professionals. It was created by Ric Edelman, and I have gone to a few of his webinars. He’s not a financial advisor anymore – he left Edelman Financial last year. He now spends all his time helping firms figure out how to create a crypto strategy. I spoke with him recently, and he said he’s willing to chat with you. May I ask you to talk with him for a quick 30 minutes by phone or zoom? I think Ric can share some ideas that could be really helpful to us. I’d really appreciate it! I’ll ask him to contact you if that’s ok.

Thank you.