I’ve asked my colleague and CBDA faculty member Jacki Roach, who’s a leading expert in NFTs for her thoughts on this. She notes that online learning platforms (Coursera, Udemy, LinkedIn Learning) have classes about NFT art (creating collections, the minting process, listing on an NFT marketplace such as OpenSea or Rarible, and business strategies for marketing NFTs.
2021 and 2022 saw a boom in NFT art activity, but the crypto winter has pretty much killed the NFT art market, at least for now. Jacki says there is no lucrative way to sell NFT art at this time. Successful artists are partnering with each other, pitching their work on Twitter Spaces, and building a community of followers on social platforms like Discord.
OpenSea, the most well-known NFT marketplace, has tutorials and resources that explains minting and creating a collection. This is a good place to start. Platforms like Foundation.app cater to the fine art sector and can also be helpful in gaining knowledge. Now might be the right time to start, since prices have bottomed out. The contrarian strategy says it’s best to engage when no one else wants to.