Advisors Are Awakening to Crypto’s Potential Like Never Before

By Matt Hougan | CIO, Bitwise Asset Management
January 17, 2025

2024 was an inflection point for crypto, and advisors took notice. One proof point: The majority of them say they’re more likely to make an allocation to crypto this year because of the election.

So, how else are advisors thinking about crypto?

Bitwise partnered with VettaFi, a leading provider of analysis in the ETF space, to conduct the seventh annual Bitwise/VettaFi 2025 Benchmark Survey of Financial Advisor Attitudes Toward Crypto Assets. The survey provided a valuable window into how financial advisors are thinking about crypto today, and how those views are translating to activity in client portfolios.

The top takeaways:

  1. CRYPTO EMERGED AS A STRONG WINNER IN THE 2024 U.S. ELECTIONS: Fifty-six percent (56%) of advisors said they were more likely to invest in crypto in 2025 as a result of the election results.
  2. CRYPTO ALLOCATIONS DOUBLED YEAR-OVER-YEAR TO A NEW HIGH: Twenty-two percent (22%) of advisors reported allocating to crypto in client accounts this past year. That’s double the rate in 2023 (11%) and an all-time high for the survey.
  3. CLIENT INTEREST IS STRONGER THAN EVER: Ninety-six percent (96%) of advisors received a question about crypto from clients last year.
  4. ONCE YOU INVEST, YOU TEND TO STAY INVESTED (OR INVEST MORE): Ninety-nine percent (99%) of advisors who currently have an allocation to crypto in client accounts plan to either maintain or increase that exposure in 2025.
  5. ADVISORS ARE MUCH MORE INCLINED TO MAKE AN INITIAL ALLOCATION FOR CLIENTS: Of those advisors who have not yet allocated for clients, 19% are “definitely” or “probably” planning to add exposure in 2025, more than double the previous year’s 8%.

The views and opinions expressed in this article are solely those of the author and do not necessarily reflect the position of DACFP or its affiliates. This content is provided for educational and informational purposes only and does not constitute investment, financial, legal, tax, or accounting advice, nor an offer, solicitation, or recommendation to buy or sell any security or other asset. Information is current as of the date of publication and may become outdated; no representation is made as to its accuracy or completeness. Publication does not constitute an endorsement of the author, the author’s firm, or any product or service referenced, and the author may hold positions in the assets discussed. Readers should consult their own qualified professionals before making any financial decisions.